Why Your Company Should Be Using Digital Marketing Services
An ever-growing number of businesses and companies are turning to digital marketing to promote their businesses and sell their products and services. If you want to increase sales, grow your business and stay competitive in your field then digital marketing should play a big role in your marketing strategy. Here are some of the main reasons your company should be using digital marketing services:
- Digital marketing is more cost-effective than traditional marketing: advertising using traditional methods like television and print media are expensive. There are many affordable online marketing services that even small businesses can use to reach a wide market.
- Enables smaller businesses to be competitive: using the skills that a digital marketer brings to the table, smaller companies can implement online marketing campaigns that reach a large targeted audience even with limited resources.
- Targeted audiences: digital marketing generates a lot of data which businesses can analyze and use to better target their audience in marketing campaigns. When you know who your audience is and what motivates them to buy you can create a more personalized approach. The end result is improved customer satisfaction, increased customer retention and more sales for your business.
- Increase conversions: an internet marketing specialist can develop campaigns that target a specific audience that fits your buyer profile so you are bringing in traffic that is more likely to make a purchase or be a high quality lead for your sales team.
- Increase revenues: when you increase your conversion rates it is natural that your revenues will go up as well.
These are just a few of the many benefits of using online digital marketing services in your business.
List of Internet Marketing Services Specialist Our Company Can Hire for You
Digital marketing is made up of many different services that provide different approaches and strategies for attracting customers. Here is a list of services that a digital marketing specialist hired through our company can provide.
- SEO: SEO (Search Engine Optimization) optimizes your site and content so that it ranks higher in major search engines such as Google and Bing. Ranking higher in search engines means that you will be seen by more potential buyers. SEO specialists optimize your site using a variety of methods. They examine different elements of your website that affect SEO such as page URLs, title tags and meta descriptions, headings, image alt tags, page speed, mobile optimization, XML sitemaps and many others to make sure all are optimized. Keyword research and monitoring performance metrics are included in SEO services.
- PPC: Pay-per-click or PPC is a type of advertising on search engines like Bing and Google. Rather than using SEO to reach the top of search engine results, with PPC you pay to have an ad at the top of the page. It is called pay-per-click because you pay every time somebody clicks your advertisement. PPC services provided by a web marketing manager include selecting media channels, keyword research, tracking SEO trends and landing page design. As part of the service campaign metrics are tracked and analyzed so that adjustments can be made to your campaigns. Our specialists can also analyze your competitors PPC campaigns to see what is working for them.
- Email marketing: Email services provided by a digital marketing manager include creating email content, managing a contact list, personalizing emails and making targeted offers. This form of marketing is most effective when you use your own email lists that you have generated yourself rather than one that was purchased. Our specialist can also assist you in developing strategies to build an email list.
- Digital competitor analysis: competitor analysis services can be used to analyze your competitions websites, social media accounts and pay-per-click campaigns. Your digital marketing strategist remote specialist can find out what content your competition is using that attracts the most traffic, which keywords they are using, what websites are driving traffic to your competitors and much more. This information can help inform your own digital marketing strategies.
- Reputation management: reputation management services involve influencing the way people online perceive your brand. The digital marketing consultant you hire will monitor social media and perform searches for any mention of your brand online. After brand mentions have been identified they will develop a campaign to decrease the visibility of negative mentions and increase the visibility of positive mention by making positive posts and comments, addressing complaints, joining conversations and other techniques.
- Social media marketing (SMM): SMM marketing services involve using social media platforms to promote your brand and products by sharing content, building a following and engaging with your audience among other things. Social media platforms like Facebook and LinkedIn have digital advertising services that provide information about users that you can use to conduct targeted ad campaigns which is also included in SME services.
- Lead generation: the lead gen specialist we hire for you will provide lead generation services that include developing and implementing a strategy to generate new leads using email marketing and other methods. A digital marketing virtual assistant will also qualify leads to ensure your salespeople only receive legitimate leads and aren’t wasting their time.
- Content marketing: content marketing services involve managing all of your online content in a variety of mediums including text, video and audio. Services include content planning, content creation by content writers and others and content publishing. Our remote digital marketing specialists are also familiar with a variety of CMSs and this also falls in their area of responsibility.
- Affiliate marketing: affiliate marketing is when your company pays a fee/commission to third-party partners/affiliates to promote your company’s products and services. The internet marketing specialist affiliate services include recruiting and onboarding new affiliates, developing affiliate marketing materials, monitoring affiliate performance and providing digital marketing consultancy to affiliates on potential strategies they can use.
- Link building and outreach: you can hire online marketing specialist in link building to obtain high-quality backlinks to your site. Services include developing and implementing a link building strategy, backlink audits of your site, competitor backlink analysis, reaching out to websites and other content publishers that can provide good backlinks and more.
- Coordination of website design and development: the majority of companies’ internet marketing efforts revolve around their website. The layout of the website, its colors and all of the features that users see involve website design. Website design and development services include graphic designs, mobile optimization and usability, form integrations, site maps, optimizing things like URLs, title tags, meta descriptions and page loading speed for good SEO and analytics so that the performance and strategies being used can be tracked. A business website is the online face of a company so good web design services are essential.
Reasons to Hire a Ukrainian Digital Marketer
Ukraine digital marketing outsourcing is becoming increasingly popular with businesses. Hiring digital marketing (SEO, PPC, SMM) offshore specialists from Ukraine can provide you with a number of advantages. Some of the reasons for hiring virtual assistant services for digital marketing from Ukraine include:
- Affordable: Ukrainian digital marketers for hire have salaries that are as much as 50% to 60% lower than salaries companies in Western Europe and North America are paying for in-house marketers. When you outsource sales and marketing services to Ukraine you will experience considerable savings that you can use elsewhere in your business.
- Education: the public education system in Ukraine is very good and there are over 950 universities and colleges in the country. Ukraine produces many graduates in advertising, business and related fields. Many professionals are also multilingual and have good English skills.
- Convenient: digital marketer remote specialists in Ukraine have similar working hours to Western Europe and there is even some overlap with part of North America. Ukraine also has good internet infrastructure so there won’t be issues with speed or accessibility.
Why Use Our Company to Find and Hire Remote Digital Marketing Specialists
If you are unsure how to outsource your digital marketing for a small business you need worry no longer. We know where to find experienced digital marketers and can hire them for you. Some of the reasons you should use our company to hire internet marketer specialists are:
- Experience: our digital marketing specialists are experienced and have marketing expertise in a wide variety of fields. We have verified their skills and experience and they are dependable and capable of providing the expertise you need. They can be brought up to speed quickly and are familiar with a wide range of marketing tools and software.
- Flexibility: hire the digital marketing specialists you need based on your requirements. You can hire digital marketers full-time, part-time or on a per-project basis depending on your specific needs and requirements.
- Speed: our company has a large pool of skilled and experienced digital marketing specialists to draw from. The amount of talent available makes it much easier and faster to find somebody who meets your specific requirements.
- Scalability: we know that the needs and requirements of a business can change on short notice. With our company you can easily scale up your digital marketing team without having to spend months trying to find the specialist you need.